Optimizing Your Website Brings Traffic

If you want your website or blog to get good traffic, you need to apply some Search Engine Optimization tricks to entice the search engine spiders to visit your site and rank it highly in the results pages.

Many people avoid using SEO techniques because they think SEO is complicated and difficult. SEO can be complicated and is often best left to professionals. However, you can take a few simple steps to greatly increase traffic toyour site.


The first step in optimization is keyword research. Keyword research is an easy process, although it can be a bit time consuming. Thanks to several online tools like Wordtracker or the Google Keyword tool, you can find keywords yourself and begin using them inyour site content. Start by typing in a word or short phrase that best describes your business service or features. If you are selling auto parts, for example, type in “auto parts” and let the keyword tool go to work. It will show you how often the word is searched for on a regular basis. It will also provide a list of similar keywords used in website searches.

The next step in choosing keywords to optimize your site is to choose the top five or so keywords and run a Google search on them to determine how much competition there is for each one. If a keyword is searched for 1,000 times a day, but there are 2,000,000 websites in the search engine results for that particular word, you may want to consider a different keyword without quite so much competition. By creating more precise keyword phrases, you can whittle down the search competition.

Once you have your list narrowed down to about five keywords, it is time to start using them strategically on your website or blog. For instance, an ideal use of a keyword is in your domain name, but many businesses have already established a domain name and cannot easily change it. You do have other options to use your keywords There are several other places you can add your keywords to help optimizeyour website for the search engines.

The search engine spiders will check you title first, so use your keywords in your website title and page titles as often as you can. Headings and subheads are other great places for your keywords to be noticed when your site is scanned. Using keywords in these two places will increase your visibility in the search engine results. However, because the rules the search engines use to comb sites change on a very frequent basis, it can be difficult to keep up with these changes. For many business owners, hiring a company specializing in Search Engine Optimization is the best route to get their websites ranked quickly and frequently on the results pages of the popular search engines.

Debbie Dragon is a freelance writer providing articles for Trace Media – a New York seo company specializing in getting websites up, and making sure they perform to their full potential.

Edward Roberts Jr. is a owner of GlobeTourGuide, a tourist destinations blog who managed to appear his blog on first page of Google and Yahoo search.

How about you? How do you manage your website's traffic?