Why Choose Niche Marketing Over Mass Marketing?

Previously we have defined niche marketing and discussed about using it in getting specific on your blog. Now, have you ever been asking yourself on why and is it really important that you should define your niche and why and is it really important that you should know your perspective costumers?


Well then I’ve researched about the importance of niche marketing and saw several similar tips some marketing guides are suggesting which I think are very reasonable on why you should prefer niche marketing rather than mass marketing.

Here are few of the reasons why you should prefer niche marketing rather than mass marketing:

1. Minimizes Advertising Budget

It is apparent that if you know who you are marketing to, you certainly will be able to use your budget wisely to those who are likely to be your costumers, and in blogging, your viewers. Take it this way; your product includes engineering books. Are you going to market that to everyone? Is it sensible to try to advertise your books to everyone? Is it sensible to spend money advertising your products to no one in particular? Definitely not! If you go massive, how many percent of the population you aremarketing are interested in engineering? A little I guess. Then, you should be reasonable enough to advertise only in this small part of the bigger market since most likely; they are the ones who are going to be your potential costumers.

Focusing on people who are likely to buy from you means minimizing your allotted budget. BUT at the same time it means maximizing the chance of selling since you have targeted to a niche who would be interested in buying an engineering book.

2. Easier way of Making Your Website Special.
If you have defined your niche market, then it would be easier for you to develop your website in a way that would meet the needs of your probable costumers. Your site would be narrowed down to topics and solutions which would be of great interest for your costumers. You will be able to have more time in makingyour site stand up in the group of similar sites offering the same product, the same services, the same information, etc. You will be able to think of ways in whichyour site will have more big, sensible, and welcoming offers.

3. Develops Stronger Customer Relationship
When you only have a small number of costumers, you have a big chance of having stronger customer relationship. Why? It is simply because you can easily define their needs. You can definitely meet those needs by sending useful newsletters, replying to their emails and requests, and providing them what they need. Tending in their needs will eventually develop a sense of trust within customer-marketer/advertiser/seller relationship and eventually they become your loyal costumers.

With these reasons in mind, you would deeply think of whether to enter niche marketing or stick to mass marketing. Yet, you may still think about your profit. With niche marketing you probably will worry about less traffic and even fewer sales. But take a few minutes and think over this statement Mila Sidman the Editor of Internet Based oms had left for her readers, “Even if your potential traffic numbers were to a bit lower…isn’t it better to have a small audience of captivated visitors than a large audience of half interested ones?”