5 Link Optimization Techniques

The most effective search engine optimization strategy is to build more inbound links to your blog. As more inbound links are accumulated, it’s search engine ranking goes up. This could lead to a higher traffic from search engines. And because traffic is the lifeblood of every blog, bloggers are doing all possible methods to build more inbound links and jack-up their position in the search engine result pages.

1. Make Sure It’s DOFOLLOW

When link building, make sure that the links are dofollow, otherwise, they won’t count. Dofollow links are links that don’t have the rel=”nofollow” attribute on them. I recently compiled a list of dofollow blogs, dofollow bookmarking sites, dofollow social media, dofollow top commentators and free directories to make your link building much more convenient.

2. Build Links From Relevant Websites

Building links to boost your search engine ranking and Google page rank is not a question of quantity but of quality. And by quality, I mean relevance.

It is therefore better to get a few links from relevant websites than tons of links but from unrelated websites. In simple words, if your blog is all about body building, then it is better to get links from other blogs or websites about body building.

3. Use Keywords As Anchor Text

Anchor text is the text contained in a link. It is called anchor text because it links one “anchor” to another “anchor” in the World Wide Web.

When building links, make sure to use your keywords as the anchor text. These keywords should be the terms you wish to be found when people use search engines. For better SEO result, include your keywords in your blog’s title tag and domain name (if possible).

4. Google Page Rank

I know that some people will disagree with me but Google page rank still matters. Otherwise, Google should have just dissed out page rank as a factor in their search engine ranking algorithm.

Other than looking for relevant websites and using appropriate keywords as anchor text, it should be worth while to build links from dofollow and relevant websites with high Google page rank.

5. Less External Links, The Better

When link building, choose to get links from websites with fewer external links on them. The more external links, the lesser the link juice you get. As a general rule, don’t build links from websites with more than 100 external links on them.

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